Supply & Demand
Where buyers and sellers meet: the price at which the quantity people want to buy equals the quantity offered. See who gains how much, and what happens when a hot summer, a new tax on fuel or a bad harvest shifts one of the curves.
How a Market Finds Its Price
At a high price many sellers want to sell but few buyers want to buy: unsold stock piles up and sellers cut prices. At a low price it is the other way round and buyers outbid each other. The price settles where the two curves cross: the equilibrium.
Consumer surplus is what buyers would have been willing to pay above the price they actually pay; producer surplus is what sellers receive above the lowest price they would have accepted. Together they measure how much the market is worth to everyone involved.
Supply and Demand Curves
equilibriumWhich Way Things Move
one curve shifts, the other stays| What happens | Example | Price | Quantity |
|---|---|---|---|
| Demand rises | hot summer, ice cream | up | up |
| Demand falls | a cheaper substitute appears | down | down |
| Supply rises | better technology, good harvest | down | up |
| Supply falls | bad harvest, higher input costs | up | down |
Worked Techniques
Set demand equal to supply and solve for the price; fill it into either curve for the quantity.
The triangle between the demand curve and the price. A/B is the price at which nobody buys any more.
On a straight line the elasticity changes along the curve, so it is given at the equilibrium point.
Sources & Verification
- N. G. Mankiw, Principles of Economics, 9th ed., Cengage, 2021 — Ch. 4 (The Market Forces of Supply and Demand), Ch. 5 (Elasticity and Its Application) and Ch. 7 (Consumers, Producers, and the Efficiency of Markets).